If you ask most people they will say the purpose of business is making a profit, product or service but these are all the outcomes. One of the modern thinkers in business, Peter Drucker, once said that the purpose of business is "to create and keep a customer."

An unspoken expectation that Customer Success Managers (CSMs) must do whatever it takes to ensure customer satisfaction.

Going above and beyond is typically seen as a hallmark of dedication and excellence. However, what happens when "going the extra mile" turns into a habit of taking on too much responsibility?

This behavior is known as overfunctioning, and while it may seem productive in the short term, it can have negative consequences for both CSMs and their clients in the long run.